Hawkers One’s story
Halfway through April 2017, Alejandro Coves, in charge of the marketing & publishing area of the successful company Hawkers, contacted with Tamarit Motorcycles. The reason of the contact was to customise a motorcycle for that company. During that time was a huge commercial chance, working a motorcycle for the company that only in a few years became a online market global benchmark.
The day after, the Tamarit Motorcycles crew turned up at the Hawkers office to listen Alejandro’s idea in mind. And was precisely to introduce a motorcycle symbolising the collaboration between two brands, Hawkers and el Ganso.
We just had 25 days to carry the design and makeover out. It was a close cut, but we strive for finishing before deadline. The hard part was not getting the motorcycle ready on that short period of time, but the slow pace of communication with such an enormous company, taking into account that each step should be approved by different stratums of the company and that fact slowed down the working process remarkably.